Free Article Marketing Course

Article marketing course continuation Part Two:

Back to Part One

Article Marketing and Lead Generation

I know you have heard “The power is in the list”. This statement is very true providing this technique is used properly. In this section I am going to give you a technique that I feel will give you some incredible results.

Let’s face it, your website may fail or be unsuccessful causing you to begin a new website. If you spend a year writing articles for your website, this could be wasted if you begin a new website; however, if you build a list with your articles along the way using an opt-in page, you will be able to market to this same list of customers with your new website.

When writing your articles, you can send the readers to an opt-in webpage and collect their email addresses. This will enable you to communicate with your potential customers as long as they remain on your list. To make to technique possible, your will need an opt-in page and a auto-responder. You can always send them to your website once the information is collected, but having their contact information will always keep you in contact with the potential customer no matter which website you plan to operate. This also allows you to market to that potential customer with other products or affiliate programs. It’s basically a simple way to market your website or products without any additional work or advertising expenses.

An auto responder does all of the work for you at one time no matter how many people are on your list. It’s like article marketing, doing the work once to enjoy the results for a lifetime.

If you do not have an opt-in page, you need to get one and make this technique part of your on-going marketing strategies. 

In the next part of this course we are going to discuss the way to get started in article marketing.

The first thing you should consider is your own website. What is the topic of your own website? If your website or niche is on article marketing, your topic of articles will also be on article marketing.

Step one;

The first thing that I recommend that you do before writing articles is to find your list of keywords. You can purchase keyword research tools or software on the internet or you can find some free tools online also for this first step. Once you have your keyword tool, type in your topic. For this example we are going to use “article marketing”. Once we type in this keyword, we will find a long list of keywords associated with our topic. You then make a list of these keywords and write your articles based on these keywords. These keyword phrases will enable you to write a lot of different articles on your topic. There is no writer’s block when you know what to write about. This technique will surely help you get started with article creation. 

Step Two;

In step two, you will need to begin writing your articles. Writing your articles is not going to fun, but the results will pay off for a lifetime. You already know your keywords and topics to base your articles on; therefore, go ahead and start writing you articles. Your articles need to include a title, a body, and a resource box. Keep your articles between five and seven hundred words. Do not give too much information and always include your web link. Make sure your articles are unique before posting them.

Step Three;

You should post your articles on as many article directories as possible. Posting your articles will not be fun at all, this is time consuming. Article submission software makes this process much easier, but sending out the same article will hurt your search engine rankings. I recommend that you submit your articles by hand even if it takes a month to accomplish this task.

Here’s the problem with article submission software. You need to send out unique articles on every article directory site to benefit from this technique. This means you will have to spin the article each time before it is sent to a directory. Like wise; you will need to load the article each time in your article submission software where it can be sent out to one directory. This is a lot of work to save you a couple of extra minutes of time submitting your articles. Do the work yourself and save money by not submitting your articles with software. By submitting the articles yourself, you will be able to find mistakes that are not caught by the software. This task will be very time consuming, but well worth your time involved.

Always consider SEO when submitting your articles. You will want web traffic from the search engines; therefore, you will want to rank high or even get listed on page one to get this traffic. You must send out unique articles to accomplish this task. The higher your website ranks in the search engines, the more “free web traffic” you will receive. When writing your articles you are not just writing for readers, you are also writing for the search engines. Keep this mind and send out unique articles.

Step Four;

The last step in this process to make your efforts of article marketing worth while is to simply continue the process daily until you achieve the results that you want. You can never get enough web traffic; therefore, you will need to continue this process daily.

Here is what you should do; write your article, spin your article several times, post unique articles on all of the directories, and then begin the process all over with a new article. This process may take a day or a week to accomplish, just make sure it is done correctly and then repeat the process again with a new article.

I would set a goal of twenty-five articles first. Once these articles are posted, you should begin to see the results from your efforts. Let’s do some quick math with these twenty-five articles. There are approximately five hundred article directories that your articles can be posted on. For this example we are going to use only two hundred of them to do our math. Twenty-five articles multiplied by two hundred article directories equal five thousand articles. That is five thousand unique articles posted all over the internet. It even gets better. Readers can use your articles and post them on their own websites keeping the resource box and links in place. That five thousand articles can easily turn into a much larger number. Remember SEO techniques and building in-coming links to your website to rank higher, you just increased your links by five thousand, which will also improve your website’s ranking in the search engines. That’s why you should always keep SEO in mind when writing your articles.

That is all it takes to be great at article marketing. I hope this short article marketing course has been useful. Learning methods online is dedicated to your online success.

Course Author: Tony Curles

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